October of last year marked the beginning of a new wave of generic Top-Level Domains (gTLDs) becoming available to domain registrars. This revolutionary change is very exciting for a computer geek like me.
Some of you may ask, “Ok, so what exactly is a generic Top-Level Domain?”, Wikipedia states that:
A generic top-level domain (gTLD) is one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet. It is visible to Internet users as the suffix at the end of a domain name.
In layman’s terms, a gTLD is what comes after the last dot (.) in any web domain. You’re already familiar with many: .com, .net, .org being among the more popular choices. ICANN (The folks responsible for the allowance of domains) has been working for the past 9 years to adopt a policy which allows just about any domain extension to come to life.
Everything is Changing
“Ok, but what’s so revolutionary about that?” Since the birth of .com in 1985 the list of gTLDs has expanded at a snail’s pace: a whopping average of 2 gTLDs per year. We’ve been conditioned to think that .com, .net, or .org are the only way a “real website” is identified on the web.
But in contrast, as a result of ICANN’s decision, over 600 new gTLDs are expected to hit the internet by the end of 2015. That’s a 2,805% increase in just 2 years! This is going to shake the very foundations of the web as we know it.
Imagine major brands like Nike being able to direct you to a specific division within their monstrous organization by a simple URL like shoes.nike, or clothing.nike. Imagine going to flower.shop to reach your local florist, or <insert your name>.canon to view, manage or purchase copies of the photos your Canon digital camera uploaded for you. What if Chase could assure its customers of their browsing security with .chase at the end of their domains? The possibilities are endless!
The new gTLDs have effectively created a virtual Wild West on the Internet on two fronts. Major data center companies like Google and Amazon have been contending (and compromising) as they race to snag the hottest keywords and turn them into new domain extensions. Then, as these gTLDs become available, companies and individuals alike can participate in an adequately named land rush period to purchase the most coveted domain.extension combinations, sometimes paying up to $12,000 in early preregistration costs.
In our continued quest to lead the charge in innovative technology, and in conjunction with moving IPS headquarters to our amazing new location in Hauppauge, NY we’re also moving our domain to a fresh new URL intelligentproduct.solutions. Both locations physical (see photo) and digital (look for our announcement of the change) will reflect our brand and style!
New generic Top-Level Domains are a whole new frontier and savvy individuals who act quickly will snag a great piece of virtual real-estate.