A Crain’s New York article about hardware startups in NYC speaks in glowing terms of the benefits of hardware startup in Silicon Alley – “ideal mix of investors, product design experts and supportive peers” “Everything you need is a subway ride away”. But hardware is hard, bemoans one entrepreneur. To keep costs down you have to produce a lot of inventory, which requires a big upfront investment. And then you have to pay to store it. And then you have to sell. And we all know what happens when you don’t. Keep in mind that “atoms are not bits. It is not lines of code. Hardware is hard.”
And indeed according to Crain’s, of all the top Silicon Alley folks “to watch” not one is part of a hardware startup. While The Huffington Post gives an optimistic assessment of Mayor Bloomberg’s MADE IN NEW YORK campaign, ALL the firms mentioned produce only software. Is hardware really too hard for NYC? And if so, could it really be because software is that much easier?